Mail Marketing Ideas, Research & Insights

With mail, you can ramp up creativity and draw out dwell time to make brands stand out. Media expert and The Barber Shop founder, Dino Myers-Lamptey, talks to Rory Sutherland about refining decisions through multiple touch points and post-attention.

"You can browse it, look at it and you can come back to it". Three of the key elements that make mail a unique and irreplaceable part of the marketing mix according to Ogilvy One Head of Strategy, Kate Wheaton. In conversation with colleague Rory Sutherland, the pair discuss how mail can add value to a campaign and target your consumers.

‘Mail is the only physical, tangible part of our brand that consumers can touch’. Our latest Mail Unleashed episode features Sayed Hajamaideen, Head of Brand & Marketing at SMARTY Mobile, who sits down with our seasoned host Rory Sutherland to discuss how mail can inject life into digital brands.

Why would a digital giant like Google use direct mail when their entire world is online? In this episode of Mail Unleashed, Nishma Patel Robb, Founder & CEO of The Glittersphere explains how brands can avoid becoming one dimensional with mail.

Natalie Milner - former Group Membership & Loyalty Director, the AA - talks to Rory Sutherland about mail’s role in making sure that customers feel appreciated by brands and how that can be vitally important in consumers’ decision-making process.

The science behind what makes consumers do the things they do is truly fascinating. Our latest Mail Unleashed episode sees Richard Shotton, author of ‘The Choice Factory’ sit down with another master of behavioural science, Rory Sutherland. The pair discuss, in captivating detail, how people react to mail, what that means for marketeers and, most importantly, why.

Yet another insightful series with Rory! This time, we're excited to welcome direct marketing guru, Tash Whitmey, Group Director of Loyalty, CRM and Marketing at Tesco. Tune in for a wealth of brilliant insights and discover why the tactility of direct mail is the secret sauce in the marketing mix. Plus there's so much more.

Unlock mail’s creative potential in our latest Mail Unleashed episode with Jack Gallon, Executive Creative Director, The Gate. Alongside Rory Sutherland their conversation ignites around the creative freedom mail offers and how it gives you the unique chance to touch every sense.

Seema Kumari, former Senior Marketing & CRM Director at Hearst UK, sits down with Rory Sutherland to chat about just how powerful mail can be as part of the marketing mix. Including how Programmatic Mail can play a crucial role in complementing other channels.

Watch sporting marketeer Ellie Norman, CCO at Manchester United, sit down with Rory Sutherland to unpack the power of direct mail. They discuss how it can enrich customer experiences, evoke emotions, engage senses and create a lasting impression for brands.

Watch Pete Markey, CMO Boots UK, talk about his personal love for direct mail and its powerful effectiveness that can inject life into your marketing mix.

In this episode of Mail Unleashed, watch Tony Miller (former CMO at WW and Disney), discuss his success using direct mail with advertising legend Rory Sutherland.

The first episode of our Mail Unleashed series, host Rory Sutherland speaks to Lis Blair, CMO at MoneySuperMarket, about their shared love for direct mail and how to truly unleash its full potential. Watch the fascinating exchange.