Royal Mail MarketReach is a team of dedicated experts who exist to help organisations drive revenue using direct mail. Speak to us to learn more about mail and how we can help your business for free.

The Private Life of Mail

The life of mail beyond the doormat - Mail in the heart, home and head.

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Direct Mail represents a significant point at which communication becomes physical.

Digital media has changed the advertising world. It has brought a variety of new platforms through which brands and consumers can communicate and share experiences, from social media to other digital channels.

What digital media hasn’t changed is people. We are still physical creatures that thrive on human contact and stimulation. Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience. Sending a direct sensory experience of your brand can mark a pivotal moment in the customer journey.

Over 18 months, Royal Mail MarketReach conducted a series of research projects to understand exactly what that means for consumers, and what it means for you, as brands. We looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat. We looked inside their hearts and uncovered the deep emotional responses that are triggered by sensations of touch.

And we’ve literally inside their heads, using neuroscience techniques to discover that mail has a profound and direct impact on the brain. As part of this work, we’ve gained access to some of the richest sources of insight on mail in the UK and now we want to share what we’ve learned with you

Download the report for an unprecedented look at what happens after mail enters the home.

What you’ll learn

Download the guide

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