How to guides

Want to plan and deliver an effective mail campaign? You’re in the right place.

Our ‘how to guides’ cover the key steps you need to follow: from planning and targeting to creative, production and measurement. 

Step-by-step success

Whether you want to run a personalised direct mail campaign or drive awareness of your business with leaflet distribution, our how-to-guides offer practical ideas to help you succeed.

Together they provide a comprehensive step-by-step guide to planning, delivering and measuring direct mail and door drop campaigns.

What you’ll learn

  • The importance of aligning your objectives
  • How to target the right audience
  • Tips on messaging and creative
  • Techniques for boosting response rates
  • How the production process works
  • Ways to effectively measure your campaign

Ready to start creating a winning mail campaign? Download the guides below.

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