How to guides

Want to plan and deliver an effective mail campaign? You’re in the right place.

Our ‘how to guides’ cover the key steps you need to follow: from planning and targeting to creative, production and measurement. 

Step-by-step success

Whether you want to run a personalised direct mail campaign or drive awareness of your business with leaflet distribution, our how-to-guides offer practical ideas to help you succeed.

Together they provide a comprehensive step-by-step guide to planning, delivering and measuring direct mail and door drop campaigns.

What you’ll learn

  • The importance of aligning your objectives
  • How to target the right audience
  • Tips on messaging and creative
  • Techniques for boosting response rates
  • How the production process works
  • Ways to effectively measure your campaign

Ready to start creating a winning mail campaign? Download the guides below.

Keep up to date

Don’t miss out on the latest news, research and creative inspiration. We’ll let you know as soon as new guides, reports and other resources are available.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you about our products, services and offers that might interest you. By clicking submit below you acknowledge that we may contact you by post, telephone, email and text message. If you DO NOT want to hear from us by any or all of these means, please tick the relevant box(es) below:

We may contact you by post
we may contact you by telephone
we may contact you by email
we may contact you by SMS
We may, on occasion, still need to send you important service messages. Royal Mail Group takes your privacy and security very seriously. For more details please read our Privacy Policy.