Programmatic mail guide
You’ve heard about programmatic advertising, but what about the power of Programmatic Mail to retarget customers?
Programmatic mail can deliver highly targeted direct mail to customers and contacts in real-time to boost your website sales, delivering the perfect combination of tangible direct mail and digital. It allows you to retarget non-converting website visitors usually within just 24 hours.
Using first party permissioned data, relevant mailings are sent out by post based on online consumer behaviour. That’s what makes Programmatic Mail ideal for nudging customers through the sales funnel to buy your product or service.
Research shows that using Programmatic Mail can reduce abandoned basket rates by 14%*.
What you'll learn
- What exactly Programmatic Mail is, and what it isn’t. How Programmatic Mail works, what happens and when.
- The main advantages of using Programmatic Mail as a retargeting channel.
- How different types of businesses can use Programmatic Mail to boost conversion rates.
- How to get started with Programmatic Mail.
*Paperplanes and JD Williams case study