Programmatic Mail Guide

Discover the new conversion channel. Use Direct Mail Retargeting to convert website visitors into sales.

Direct mail retargeting

You’ve heard about programmatic advertising, but what about the power of the new conversion channel Programmatic Mail?

It’s the smart way to deliver highly targeted direct mail to existing customers in real-time to boost your website sales. Programmatic Mail is the perfect combination of both tangible direct mail and digital. It allows you to retarget non-converting website visitors usually within just 24 hours.

Using first party permissioned data, relevant mailings are sent out by post based on online consumer behaviour. That’s what makes Programmatic Mail ideal for nudging customers through the sales funnel to buy your product or service.

Research shows that using Programmatic Mail can reduce abandoned basket rates by 14%*.

What you'll learn

  • What exactly Programmatic Mail is, and what it isn’t
  • The main advantages of using Programmatic Mail as a retargeting channel
  • Why mail still works, even in a digital age
  • How Programmatic Mail works, what happens and when
  • How different types of businesses can use Programmatic Mail to boost conversion rates
  • How to get started with Programmatic Mail

*Paperplanes and JD Williams case study


Download your free guide today

Learn more about Programmatical Mail and the different ways it can help drive sales conversions for your business.

Download the Programmatic mail guide


Keep up to date

Don’t miss out on the latest news, research and creative inspiration. We’ll let you know as soon as new guides, reports and other resources are available.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you about our products, services and offers that might interest you. By clicking submit below you acknowledge that we may contact you by post, telephone, email and text message. If you DO NOT want to hear from us by any or all of these means, please tick the relevant box(es) below:

We may contact you by post
we may contact you by telephone
we may contact you by email
we may contact you by SMS
We may, on occasion, still need to send you important service messages. Royal Mail Group takes your privacy and security very seriously. For more details please read our Privacy Policy.