Direct Mail

Personalised and powerful, direct mail helps brands build vital long-term relationships and boost the bottom line. It engages customers and offers outstanding creative opportunities. It’s where the magic happens.

What is Direct Mail and what are its advantages?

Direct mail is addressed advertising sent to a named person. It’s a uniquely powerful tool for developing relationships with customers who want to hear from you, because it physically and personally connects your brand with your audience. It literally puts your message into customers’ hands – and makes it relevant to them. 

Precise targeting and intimacy

As a channel, direct mail has huge advantages for marketers. It offers flexibility, because the format and audience can be tweaked and targeted as needed. You can pinpoint the exact people you want to target using your own valuable first party data. And it provides exceptional creative possibilities, making it the perfect format for telling engaging one-to-one stories.

Direct mail excels at building customer relationships. It becomes part of the home and is engaged with 4.2 times on average. 45% of direct mail stays in households for a month or more. So it’s not surprising that it drives further activity: 31% of direct mail leads to commercial actions, whether that’s purchasing, going online or visiting a store.

95% of Direct Mail is engaged with

Source: JICMAIL

31% of Direct Mail drives commercial actions

Source: JICMAIL

70% of consumers say mail makes them feel more valued

Source: Royal Mail Marketreach, The Value of Mail in Uncertain Times

Direct Mail is interacted with 4.2 times on average

Source: JICMAIL Q2 2017 - Q4 2020

Want know how to create an effective direct mail campaign?

Download our practical step-by-step guide to help you produce an effective direct mail campaign.

Read more

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