Mail works at every stage of the customer journey
Whatever your objectives, mail makes a vital contribution. It’s the perfect channel for both sales activation and brand-building strategies.
Whether you’re looking for short-term gains or long-term success, mail delivers throughout the customer journey. It’s the perfect channel for both sales activation and brand-building strategies.
It’s also an important part of a wider omni-channel approach. As well as improving customer experience, evidence shows that campaigns that include direct mail in the mix are 43% more likely to report revenue uplifts and 75% more likely to report profit uplifts.
Whether your goal is to drive awareness, acquisition or build loyalty, or to inspire advocacy or reactivation, mail delivers.
