Reappraising the role of direct mail in driving effectiveness
54 mins 42 secs
Learn all about the results of WARC’s study into the impact of direct mail as a lead media or within the media mix.
Watch Amy Rogers, WARC’s Managing Editor Research & Rankings, Dan Jury, Senior Media Planner from Marketreach, and Nigel Edington-Amor, Creative Director from Sky Creative, as they discuss the role direct mail in driving effectiveness.
The webinar includes a look at successful UK case studies that lead with direct mail.
Amy Rogers
WARC’s Managing Editor Research & Rankings
Dan Jury
Senior Media Planner
Nigel Edington-Amor
Creative Director at Sky Creative