Reappraising the role of direct mail in driving effectiveness

Learn all about the results of WARC’s study into the impact of direct mail as a lead media or within the media mix.

Watch Amy Rogers, WARC’s Managing Editor Research & Rankings, Dan Jury, Senior Media Planner from Marketreach, and Nigel Edington-Amor, Creative Director from Sky Creative, as they discuss the role direct mail in driving effectiveness.

The webinar includes a look at successful UK case studies that lead with direct mail.

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