Seema Kumari, former Hearst UK

Seema Kumari, former Senior Marketing & CRM Director at Hearst UK, sits down with Rory Sutherland to chat about just how powerful mail can be as part of the marketing mix. Including how Programmatic Mail can play a crucial role in complementing other channels.

Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She’s the latest guest to join Rory for an in-depth chat about just how effective mail can be. Including how mail is crucial in conveying the value of high-end products, the calming effect that reading a physical mailing can have and how Programmatic Mail can be triggered by digital actions.

View our episode's transcript here.

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