Why Mail?

Mail plays a unique and compelling role in today’s marketing mix. It’s a tried, tested and trusted performer that drives measurable change in consumer behaviour. In an increasingly digital world, mail remains as resilient and relevant as ever.

The channel that delivers

Both consumers and advertisers have multiple reasons to trust in mail. It’s engaging and effective. It’s single-mindedly commercial and yet it can tell complex stories.

Mail continues to evolve and adapt to changing times. In an increasingly online world it hasn’t just survived – it’s thrived. Digital fatigue and privacy concerns are issues that aren’t going anywhere, and here the very physicality of mail has proven to be its greatest advantage to marketers.

70% of consumers say mail makes them feel more valued

Source: Royal Mail Marketreach, The Value of Mail in Uncertain Times, 2017

96% of mail is engaged with – the highest level ever recorded


87% of people find letters sent by mail more believable

Source: Royal Mail Marketreach, The Value of Mail in Uncertain Times, 2017

Why Mail is effective

Mail cuts through

The tangibility of mail is key to it's effectiveness. It stays in the home and builds powerful relationships between customers and brands.

Find out why

Mail is trusted

In uncertain times, consumers continue to have confidence in mail. It’s trusted and believed among all age groups.

Discover more

Mail is measurable

Testing has always been at the heart of mail’s appeal. And technology is making it easier than ever to optimise performance.

Find out how

Mail works at every stage

Whatever your objectives, mail makes a vital contribution. It’s the perfect channel for both activation and brand-building strategies.

Learn more about mails

Mail evolves with digital transformation

Innovation in mail is enhancing customer experience and creating huge opportunities for marketers.

See what’s new

Mail drives results

Response is at the heart of mail’s appeal. It’s a channel that’s noticed and acted upon - and it’s inspiring more and more online journeys.

Read more about Mail drives commercial actions

Keep up to date

Don’t miss out on the latest news, research and creative inspiration. We’ll let you know as soon as new guides, reports and other resources are available.

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