The series where we hear from top CMOs about their personal and professional experiences of direct mail campaigns, hosted by advertising legend Rory Sutherland.
Each episode reveals just how direct mail adds value as a communication channel to meet the goals and objectives of brands, shows examples in the form of best-in-class case studies and demonstrates how to effectively integrate mail into your business. Watch full episodes here.
Why Mail is effective
Mail drives results
Response is at the heart of mail’s appeal. It’s a channel that’s noticed and acted upon - and it’s inspiring more and more online journeys.