Ogilvy's Kate Wheaton on using personalisation for more engagement
"You can browse it, look at it and you can come back to it". Three of the key elements that make mail a unique and irreplaceable part of the marketing mix according to Ogilvy One Head of Strategy, Kate Wheaton. In conversation with colleague Rory Sutherland, the pair discuss how mail can add value to a campaign and target your consumers.
"You have to earn your place in the media plan, by doing something that no other medium can do." Kate Wheaton, Ogilvy One Head of Strategy explains how mail has earned its place in the mix and continues to do so even in an increasingly digital world. Alongside colleague Rory Sutherland, they talk through how mail has helped their successes over the years, and what the future might hold for the channel.
