Ellie Norman, Manchester United

Watch sporting marketeer Ellie Norman, CCO at Manchester United, sit down with Rory Sutherland to unpack the power of direct mail. They discuss how it can enrich customer experiences, evoke emotions, engage senses and create a lasting impression for brands.

The worlds of sport and marketing combine as Ellie Norman, CCO at Manchester United, sits back in the red chair to unpack the power of mail with Rory Sutherland. The fascinating exchange covers how direct mail is uniquely able to touch senses, elicit emotional reactions and build positive brand relationships. Plus, how it offers huge opportunities to disrupt audiences as part of your marketing mix.

View our episode's transcript here.

Watch the next episode featuring Seema Kumari, former Hearst UK or check out the series.

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