We’ve got a range of reports and research that will help you drive better marketing performance by understanding the value of mail in connecting your brand with customers.
JICMAIL Attention study - The time we spend with mail
Find out the results from JICMAIL's major study – 'The Time We Spend With Mail'. The research quantifies the amount of time consumers spend with their mail. See how mail compares with other media channels.Read more about JICMAIL Attention study - The time we spend with mail
Catalogues: Connecting with consumers. Converting sales.
Our new report, written with Retail Week, explores how catalogues can help retailers engage with their customers and adapt to changing consumer behaviour. Most importantly it shows how catalogues can convert browsers into buyers.Read more about Catalogues: Connecting with consumers. Converting sales.
JICMAIL Mind the Measurement Gap
Mind the Measurement Gap, produced by JICMAIL in association with the DMA, adds to the ongoing dialogue around marketing effectiveness, providing an invaluable industry perspective on the journey towards full effect campaign measurement.Read more about JICMAIL Mind the Measurement Gap
Using mail more sustainably
This guide, written with the Strategic Mailing Partnership (SMP) was designed to help reduce your carbon footprint by producing more sustainable mail campaigns. whatever business you’re in, you can employ methods the planet will appreciate – and customers too.Read more about Using mail more sustainably
Driving effectiveness with direct mail (WARC)
In uncertain times, our choice of marketing and communications channels is more important than ever. This report, developed in association with WARC takes a fresh look at what direct mail can offer in today's world.Read more about Driving effectiveness with direct mail (WARC)