Blog

Developing a customer experience is at the cutting edge of building a competitive advantage and a priority for businesses and their Chief Marketing Officers.

Marketers have many tools, tactics and strategies to help grow their business. But in the first instance, they need to decide where to invest their resources. This could include growing market share, increasing customer share of wallet or improving churn rates. But for many companies, acquisition tops the priority list.

During the pandemic we’ve seen a real surge in support and empathy for small businesses. The high level of consumer engagement with local economies during Covid indicates a shift in consumer shopping behaviour towards local business.

In today’s world of rapid change, the most dangerous thing you can do is stand still. Brands and marketers must be ready to move as fast as consumers, adapt to their behaviours and capitalise on emerging opportunities.

Climate change and global warming are the unignorable hot topic of our current time. See what MSQ’s sustainable marketing guru, Richard Armstrong has to say about ‘Why sustainable marketing is a priority’.

Marketing effectiveness is a must for any business, but the question for some marketers is can mail be effectively measured? And the answer is, of course it can. In this blog marketing measurement expert, Ian Gibbs, explores exactly why mail is a highly effective and measurable marketing channel.

“Look, but don’t touch”, was what our mums used to tell us.

During the lockdowns people looked for new pursuits, developed new interests and found new ways to connect. Now marketers and their agencies are operating in a world that is familiar but strangely different from pre-Covid times.

"Snail mail???" We hear this quaint term quite a lot at Marketreach, it typifies the outdated, yet lingering perception of our medium in some of the marketing industry.