Marketreach blog

November 20th, 2019

Using Mail to Drive Customer Acquisition: Case Studies and Insights

Customer Acquisition

Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.

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November 14th, 2019

Make your media mix more effective with Programmatic Mail

Effectiveness | Innovation

Programmatic marketing can help deliver a meaningful message at just the right time to increase the chances of customer conversion. Programmatic Mail now means Direct Mail can be part of this automated marketing mix.

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October 21st, 2019

Smart ways to meet the customer acquisition challenge

Customer Acquisition

Customer acquisition is the top priority for marketers. But a strategy to get new customers will be more effective if it focuses on a multi-media plan. In this article we explore the challenges marketers face when acquiring new customers and key strategies brands can use to help bring in new customers.

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September 16th, 2019

Going offline for the most rounded Customer Experience

Customer Experience | Strategy

Learn why it's vital for brands to go offline to provide the most rounded Customer Experience (CX).

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August 14th, 2019

Mapping, Measuring and Monitoring Customer Experience (CX)

Customer Experience | Effectiveness

Gauge whether you're delivering a satisfying customer experience, the metrics that matter in assessing your customer experience and how to use our free editable customer journey map to start auditng your brand's customer experience.

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July 10th, 2019

Why businesses can’t ignore the customer experience revolution

Customer Experience | Strategy

Learn why Customer Experience (CX) is important, what it includes and how an omnichannel approach can help customers feel positive about your brand.

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July 10th, 2019

Marketing personas explained: B2B vs B2C personas

Customer Acquisition | Strategy

We'll explore what personas are, why your business needs them, tips on how to create the best personas for both B2C and B2B businesses and why it's important to distinguish between the two.

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