This guest blog post exploring the power and effectiveness of mail for charities has been written by Ryan Higginson, Vice President & UK/ROI Country Leader, Sending Technology Solutions, Pitney Bowes.
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By Sonia Danner
Have you ever wondered what value really means to customers? In this blog I explore why customer value has become a top priority for marketers, what it means and how brands can effectively communicate value to their customers.
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By Eve Stansell
As the pandemic continues to redefine our lives, one generation are emerging stronger, transformed and ready to brave the new world. Enter Gen Z, the powerful consumer segment who demand a lot from brands and what they stand for. This blog identifies different strategies to capture their attention. And goes beyond pure digital engagement for these digital natives.
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The pandemic has brought about lots of business challenges. Some good and some not so good. Many marketers have had to refocus their annual plans and have pivoted towards customer retention as you'll learn in this blog.
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This year could be just as unpredictable as 2020 and brands can give themselves a better chance of moving from crisis management to growth if they understand the broader business and consumer trends afoot. Here’s five trends we think marketers should consider when engaging with consumers and planning their marketing activity.
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Many marketers are now looking to include mail in their omnichannel campaigns and for some this will be their first experience of orchestrating mail within their media mix. Whatever your experience level - this blog looks at how to make the most of this highly effective channel.
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By Sonia Danner
In this blog we explore the power of physical mail and how it’s proving to be even more effective for marketers in these uncertain times.
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By Sonia Danner
In this blog we explore why it’s important to balance short and long-term marketing strategies and how using direct mail can successfully help to build brands.
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If it’s not a bill, then Direct Mail is already exciting for your customers. And if it’s creative, even better. Mail is an antidote to our virtual lives - that’s why people love receiving mail. And because touch generates surprisingly powerful and long-lasting memories, when you send mail, customers will remember you.
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The current climate has put a spotlight on supporting local businesses and marketers are becoming increasingly aware of the importance of local marketing to meet customer needs. Learn more about the power of advertising locally for your business.
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