Many marketers are now looking to include mail in their omnichannel campaigns and for some this will be their first experience of orchestrating mail within their media mix. Whatever your experience level - this blog looks at how to make the most of this highly effective channel.
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By Sonia Danner
In this blog we explore the power of physical mail and how it’s proving to be even more effective for marketers in these uncertain times.
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By Sonia Danner
In this blog we explore why it’s important to balance short and long-term marketing strategies and how using direct mail can successfully help to build brands.
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If it’s not a bill, then Direct Mail is already exciting for your customers. And if it’s creative, even better. Mail is an antidote to our virtual lives - that’s why people love receiving mail. And because touch generates surprisingly powerful and long-lasting memories, when you send mail, customers will remember you.
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The current climate has put a spotlight on supporting local businesses and marketers are becoming increasingly aware of the importance of local marketing to meet customer needs. Learn more about the power of advertising locally for your business.
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By Ian Maynard
Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. Learn why physical mail plays an iimportant rolle in managing the customer journey.
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By Dan Jury
Learn why QR codes are so far from dead. The addition of QR codes with print media can deliver combinations of creativity, engagement and measurement.
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By Sonia Danner
In a recent research guide by the Direct Marketing Association (DMA) on door drops, it was found that 80% of the UK’s top advertisers use door drops in their marketing activity. In this article we explain how you can make the most of this simple yet highly effective channel.
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By Eve Stansell
Lockdown measures have and will continue to ease as many businesses start to re-open their doors. And whilst the Government has outlined their strategy, there is no panacea for the crisis as the threat of a second outbreak during the colder months continues to prevail.
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