Marketreach blog

October 12th, 2020

The importance of long-term brand building amidst short-term thinking

Strategy

In this blog we explore why it’s important to balance short and long-term marketing strategies and how using direct mail can successfully help to build brands.

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August 14th, 2020

Go beyond the screen to reframe your brand experience

Inspiration

If it’s not a bill, then Direct Mail is already exciting for your customers. And if it’s creative, even better. Mail is an antidote to our virtual lives - that’s why people love receiving mail. And because touch generates surprisingly powerful and long-lasting memories, when you send mail, customers will remember you.

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August 5th, 2020

Is your business missing a local connection?

Customer Acquisition

The current climate has put a spotlight on supporting local businesses and marketers are becoming increasingly aware of the importance of local marketing to meet customer needs. Learn more about the power of advertising locally for your business.

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July 21st, 2020

Let's Get Physical

Inspiration | Strategy

Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. Learn why physical mail plays an iimportant rolle in managing the customer journey.

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June 29th, 2020

QR codes are far from dead, here's why brands are using them in 2020

Innovation | Inspiration

Learn why QR codes are so far from dead. The addition of QR codes with print media can deliver combinations of creativity, engagement and measurement.

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June 17th, 2020

5 simple steps to a successful door drop

Customer Acquisition | Effectiveness

In a recent research guide by the Direct Marketing Association (DMA) on door drops, it was found that 80% of the UK’s top advertisers use door drops in their marketing activity. In this article we explain how you can make the most of this simple yet highly effective channel.

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May 28th, 2020

How mail can support brands during COVID-19 and beyond

Customer Experience | Strategy

Lockdown measures have and will continue to ease as many businesses start to re-open their doors. And whilst the Government has outlined their strategy, there is no panacea for the crisis as the threat of a second outbreak during the colder months continues to prevail.

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May 27th, 2020

Calling all Charity Fundraisers - Why I wrote this and why you should read it

Customer Acquisition | Strategy

While charities have been focusing on doing what they do, and they do it extremely well, they may have been missing opportunities to take advantage of a range of exciting new insights and opportunities that could deliver a step change in mail’s impact and response.

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May 12th, 2020

Working from home? Admail always has been

Effectiveness | Strategy

The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.

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April 29th, 2020

Marketing, CRM and direct mail after COVID-19

Customer Experience | Effectiveness | Strategy

This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider. At optilyz, he works with some of the biggest and most successful companies in Europe.​

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