Blog

What comes to mind when you think of creativity? Limitless ideas, flexibility, bold and expressive are just a few examples. So when you add sustainability to the mix does this hinder or help creatives. In this blog I explore why sustainability is a force for good not just for the planet but for stimulating creative innovation. Learn more here

We live in challenging times for marketing, and changing times for the direct mail industry. In two short years we’ve gone from global pandemic to conflict in Eastern Europe, and the twin spectres of inflation and recession are looming. Now, more than ever, direct mail needs to prove its effectiveness.

The marketing and media industry has a huge role to play in helping to reduce carbon emissions and guiding businesses on sustainable choices. Understandably, it can be hard for marketers to keep sustainability front of mind when faced with commercial priorities. But the fact is, it’s a necessary priority to preserve our planet. This blog provides an ultimate guide to improving the sustainability of mail marketing with practical tools to use right away.

Instead of treating them transactionally, brands can use key pieces of Customer Mail as rewarding and inspiring communications, which are integral to an omnichannel customer experience.

Attention metrics are becoming an integral part of analytics and measurement, and not just for digital channels.

Mail Order. Magalogues. Look books. Catalogues. The channel has evolved but does print still hold a place in today’s retail media mix? And influence shopping behaviour? According to our latest research, two in three people visited the brand website after receiving a catalogue. And 55% bought something they saw in a catalogue.

The global climate emergency warning lights are flashing red. It’s going to take concerted effort and commitment from regulators, organisations, businesses (whether multinational conglomerates, SMEs or sole traders) and individuals to make sure sustainability is a guiding principle in every commercial decision. In this blog we explore why brands and marketers should make the environment a priority.

Marketers have many tools, tactics and strategies to help grow their business. But in the first instance, they need to decide where to invest their resources. This could include growing market share, increasing customer share of wallet or improving churn rates. But for many companies, acquisition tops the priority list.

Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances.