Gauge whether you're delivering a satisfying customer experience, the metrics that matter in assessing your customer experience and how to use our free editable customer journey map to start auding your brand's CX.
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Learn why Customer Experience (CX) is important, what it includes and how an omnichannel approach can help customers feel positive about your brand.
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By Alana Colley
In this article we'll explore what personas are, tips in how to create them and why it's important to distinguish B2B from B2C personas.
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