Marketreach blog

May 28th, 2020

How mail can support brands during COVID-19 and beyond

Customer Experience | Strategy

The Government has started to ease lockdown measures. Although many businesses are starting to consider about opening again, many people are still working from home where possible. And while the Government outlines their strategy, there is no panacea for this crisis as uncertainty continues to prevail.

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May 27th, 2020

Calling all Charity Fundraisers - Why I wrote this and why you should read it

Customer Acquisition | Strategy

While charities have been focusing on doing what they do, and they do it extremely well, they may have been missing opportunities to take advantage of a range of exciting new insights and opportunities that could deliver a step change in mail’s impact and response.

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May 12th, 2020

Working from home? Admail always has been

Effectiveness | Strategy

The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.

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April 29th, 2020

Marketing, CRM and direct mail after COVID-19

Customer Experience | Effectiveness | Strategy

This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider. At optilyz, he works with some of the biggest and most successful companies in Europe.​

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April 16th, 2020

How brands can stay relevant in crisis times

Customer Experience | Strategy

Although we are undoubtedly in a difficult time, this still presents opportunities for brands to communicate. Have a look at options for brands to keep in touch with key audiences, whether they be employees, customers or other contacts.

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April 7th, 2020

Using mail to get the best from digital

Innovation | Inspiration

Mail presents an opportunity for digital-first marketers looking to build their brand and reactivate customers. Integrating a trusted, one-to-one medium like mail into your omnichannel engagement strategy could deliver great results.

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January 2nd, 2020

6 marketing trends that will impact consumers in 2020

Customer Experience

Technology is constantly changing how we communicate and has brought new and innovative opportunities to engage with customers. But it has also brought problems of over-targeting and over-frequency. Today’s consumers are bombarded with marketing messages across a multitude of channels and there’s little suggestion these volumes will be reduced as we move into the next decade.

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December 20th, 2019

Tod Talk - Welcome to the future.
featuring keynote speaker Richard van Hooijdonk

Innovation

Most businesses talk about preparing for the future, but for most many of us it is hard to imagine what might occur years and even decades beyond the world we know. Futurist Richard van Hooijdonk ran a highly stimulating session that started with the simplest and most straightforward question...

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November 25th, 2019

Marketing automation turbo-boosts cross-media campaigns

Effectiveness | Innovation

Marketing automation is driving speed and efficiencies through the whole marketing process – but automation also allows marketers to develop and orchestrate responsive, effective omnichannel campaigns.

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November 20th, 2019

Using Mail to Drive Customer Acquisition: Case Studies and Insights

Customer Acquisition | Strategy

Brands can use mail in various ways to help optimise the effectiveness of their acquisition campaigns – read how three brands achieved excellent results with careful planning and creative messaging.

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