Marketreach blog

July 21st, 2020

Let's Get Physical

Inspiration | Strategy

Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. Learn why physical mail plays an iimportant rolle in managing the customer journey.

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June 29th, 2020

QR codes are far from dead, here's why brands are using them in 2020

Innovation | Inspiration

Learn why QR codes are so far from dead. The addition of QR codes with print media can deliver combinations of creativity, engagement and measurement.

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June 17th, 2020

5 simple steps to a successful door drop

Customer Acquisition | Effectiveness

In a recent research guide by the Direct Marketing Association (DMA) on door drops, it was found that 80% of the UK’s top advertisers use door drops in their marketing activity. In this article we explain how you can make the most of this simple yet highly effective channel.

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May 28th, 2020

How mail can support brands during COVID-19 and beyond

Customer Experience | Strategy

Lockdown measures have and will continue to ease as many businesses start to re-open their doors. And whilst the Government has outlined their strategy, there is no panacea for the crisis as the threat of a second outbreak during the colder months continues to prevail.

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May 27th, 2020

Calling all Charity Fundraisers - Why I wrote this and why you should read it

Customer Acquisition | Strategy

While charities have been focusing on doing what they do, and they do it extremely well, they may have been missing opportunities to take advantage of a range of exciting new insights and opportunities that could deliver a step change in mail’s impact and response.

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May 12th, 2020

Working from home? Admail always has been

Effectiveness | Strategy

The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.

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April 29th, 2020

Marketing, CRM and direct mail after COVID-19

Customer Experience | Effectiveness | Strategy

This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider. At optilyz, he works with some of the biggest and most successful companies in Europe.​

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April 16th, 2020

How brands can stay relevant in crisis times

Customer Experience | Strategy

Although we are undoubtedly in a difficult time, this still presents opportunities for brands to communicate. Have a look at options for brands to keep in touch with key audiences, whether they be employees, customers or other contacts.

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April 7th, 2020

Using mail to get the best from digital

Innovation | Inspiration

Mail presents an opportunity for digital-first marketers looking to build their brand and reactivate customers. Integrating a trusted, one-to-one medium like mail into your omnichannel engagement strategy could deliver great results.

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January 2nd, 2020

6 marketing trends that will impact consumers in 2020

Customer Experience

Technology is constantly changing how we communicate and has brought new and innovative opportunities to engage with customers. But it has also brought problems of over-targeting and over-frequency. Today’s consumers are bombarded with marketing messages across a multitude of channels and there’s little suggestion these volumes will be reduced as we move into the next decade.

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