Natalie Milner, Former Group Membership & Loyalty Director, the AA

Natalie Milner - former Group Membership & Loyalty Director, the AA - talks to Rory Sutherland about mail’s role in making sure that customers feel appreciated by brands, and how that's vitally important in the consumer decision-making process.

Decisions, decisions. You're spoilt for choice in a world full of media channels, and distractions. Is mail the key to building and maintaining strong customer relationships? Natalie Milner shares insights from her career, as she and Rory Sutherland sit down to discuss the importance of making sure that customers feel valued, and how mail can demonstrate that consumers are not taken for granted by the brands they use.

View the episode transcript here.

Watch the previous episode featuring Richard Shotton, Founder of Astroten and author of ‘The Choice Factory’, Tesco or check out the series.

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