Boost retention and drive digital transformation with Tony Miller
In this episode of Mail Unleashed, watch Tony Miller (former CMO at WW and Disney), discuss his success using direct mail with advertising legend Rory Sutherland.
In our latest episode Tony Miller, former CMO at WW and Disney, takes a seat alongside Rory Sutherland. Together they talk about just how valued you can make customers feel using direct mail.
Plus how mail can deliver the spark needed to re-ignite customers and attract new ones, and deserves to be at the heart of the marketing mix.
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It was a game-changer in terms of the revenue that came off the back of it
