The Decision-Maker: Why mail is the channel for choices that really matter

Find out why mail is the channel consumers turn to when they’ve got a big decision to make. Mail’s unique blend of tangibility, trustworthiness and personalisation means people can rely on it to give them all the information – and inspiration – they need.
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Considered. Engaging. Trusted. Mail is the channel that consumers believe they can rely on when it comes to making the choices that matter in their lives. Like buying a car. Choosing a mortgage. Making a healthcare choice.  

Mail helps customers and prospects make the right decision for them.

That’s the lesson of this new piece of research carried out by independent research specialists Thinks on behalf of Marketreach.

Mail is the only medium that reaches every audience. It gives your brand’s messages:

  • More presence
  • More standout
  • More confidence

It helps persuade the undecided, and reassure the convinced. And crucially, at a time of rising mistrust about social media marketing and ‘fake news’, mail is the most trusted medium.  

Mail has a dwell time that’s significantly higher than that of digital or social media, and far greater than that of TV advertising. Meaning your audiences ‘live’ with your messages in the heart of their homes.

Because it’s a three-dimensional physical object, mail has shareability built in. And younger audiences really love it too.

Download your free copy of The Decision-Maker to find out how mail can be the difference-maker for your organisation.

What you’ll learn

  • How mail creates engagement among prospects, customers and supporters to give them the information they need to consider when they’re making a complex decision.
  • How mail can persuade people to take action.
  • How the physicality of mail enables consumers to explore and investigate a range of content to determine the right decision.

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