Tesco grows Clubcard loyalty using targeted mail with Tash Whitmey
Yet another insightful episode with Rory! This time, we're excited to welcome direct marketing guru, Tash Whitmey, Group Director of Loyalty, CRM and Marketing at Tesco. Tune in for a wealth of brilliant insights and discover why the tactility of direct mail is the secret sauce in the marketing mix. Plus there's so much more.
In Rory’s words, Tash is “kind of the oracle of what must be the biggest direct marketing activity in Britain in any given year.” With 25 years of Direct Marketing experience which includes over 10 years directly on Tesco Clubcard, you won’t want to miss her pearls of wisdom on returning real and significant value to customers by having physical mail in the marketing mix.
