Mail is trusted

In uncertain times, consumers continue to have confidence in mail. It’s trusted among all age groups.

Data privacy and trust are at the forefront of customers’ minds, and rightly so. Declining trust in advertising has been a lingering issue for some time, and with Apple and Google making significant changes to protect consumer privacy, now is a good time to review your choices.

Consumers are feeling less confident. And, when they feel less confident, they seek greater reassurance from brands. In fact, “trust” is now one of the most important considerations for consumers when they buy from a brand.

Mail is a highly trusted channel: 71% say they completely trust the mail they receive – and it’s trusted across all age groups. While fake news and misinformation may thrive online, consumers continue to have confidence in mail, building positive brand perception.

Consumers say they prefer physical documents for content that is sensitive or of a personal nature. Research shows that twice as many people feel that physical mail is private and secure compared to digital. Four times as any people associate scams with digital compared to physical mail.

Using mail as part of your media mix provides a highly trusted option. Download the nickable content slides to learn more

Download the Mail is Trusted PPT as nickable content

Download slides







Keep up to date

Join the thousands of subscribers experiencing the magic of mail. Get creative inspiration, latest innovations, thought leadership and free resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.