Physically Irresistible

Unlock the secrets of Direct Mail Excellence with 'Physically Irresistible' - a showcase of inspirational, successful mail campaigns. The eBook also includes insight from marketing visionaries like Mark Ritson and Sky's Robin Garton.

Marketreach report Physically Irresistible

Need a dose of creative inspiration? Then look no further. Our Physically Irresistible eBook is packed full of thought pieces written by world-class marketing experts. It also showcases the most creative campaigns from leading brands globally.

How does a brand leave a lasting impression on their audience? First, it needs to cut-through. And there's no better way to cut-through than a tangible medium like direct mail. Its unique format gives brands space to use creativity to captivate their audience and provides the perfect platform for brands to make personal in-home connections. People value receiving it, mail drives response and people can hold onto it.

Mail complements other channels and is proven to amplify results when part of a multi-media campaign. It adds reach, increases frequency of views and converts attention into results. It’s the part of the media mix that people actually touch, keep and remember.

In the eBook you'll see:

  • Thought pieces from marketing opinion leaders on the power of direct mail including Mark Ritson and Sky's Robin Garton
  • The best and most inspirational direct mail creative and case studies from around the world
  • Statistics and infographics that prove why mail is effective in the marketing mix
  • The latest examples of paper, print, technology and targeting innovations.

Download our free eBook to see what thought leaders think about direct mail and how leading brands are using the power of physical to create unforgettable campaigns that build stronger audience connections.

When direct marketing is done well...It remains as one of the great connections between companies and customers. Mark Ritson, Virtual Marketing Professor

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