Physically irresistible

Discover The Power of Physical

Mail engages customers and drives action

The economy is opening up and businesses are looking at how they can accelerate sales. Direct mail is proven to shape behaviour and drive action. Its unique format gives brands space to use creativity to entertain their customers and provides the perfect platform for brands to make personal in-home connections. People value receiving it, engage with it and hold on to it.

Mail complements other channels and is proven to amplify results when part of a multi-media campaign. It adds reach, increases frequency of views and converts attention into results. It’s the part of the media mix that people actually touch, keep and remember.

Download our free eBook to see what thought leaders think about direct mail and how leading brands are using the power of physical to create unforgettable campaigns that build stronger audience connections.

What you'll see

  • Thought pieces from marketing opinion leaders on the power of direct mail including Mark Ritson and SKY's Robin Garton
  • The best and most inspirational direct mail creative and case studies from around the world
  • Statistics and infographics that prove why mail is effective in the marketing mix
  • The latest examples of paper, print, technology and targeting innovations

Download our inspirational eBook

When direct marketing is done well...It remains as one of the great connections between companies and customers. Mark Ritson, Virtual Marketing Professor

Keep up to date

Don’t miss out on the latest news, research and creative inspiration. We’ll let you know as soon as new guides, reports and other resources are available.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you about our products, services and offers that might interest you. By clicking submit below you acknowledge that we may contact you by post, telephone, email and text message. If you DO NOT want to hear from us by any or all of these means, please tick the relevant box(es) below:

We may contact you by post
we may contact you by telephone
we may contact you by email
we may contact you by SMS
We may, on occasion, still need to send you important service messages. Royal Mail Group takes your privacy and security very seriously. For more details please read our Privacy Policy.