Paper communications – myths and facts

What you need to know about paper sustainability.

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Front cover of Print and Papers, Myths and Facts - Marketreach

Our planet is precious. Collectively it’s the responsibility of everyone to do their best to protect it.

As marketers we use different media channels, all of which have their own carbon footprint. So how do you know the impact of your comms on the environment?

Well, when it comes to sustainability of print and paper it’s important to separate the myths from the facts. 

Two Sides, experts in print and paper sustainability provide extensive research to dispel common environmental myths.  They educate the industry on why print and paper communications such as direct mail, can be attractive, practical and sustainable.

Did you know for example that the European recycling rate is 72%?  This almost reaches the maximum recycling rate of 78%.* The preservation of European forests is also top of the agenda. Between 2005 to 2020 European forests grew by an area bigger than Switzerland, amounting to over 1,500 football pitches a day**.

To get up to speed on the sustainability of print and paper download the free Two Sides guide today.

What you'll learn

  • The common myths on the sustainability of print and paper
  • The true facts about how sustainable print and paper is
  • What the European print and paper industry are doing to ensure better sustainability
  • The impact of digital communications on the environment
  • What are the most recognised paper certification schemes e.g. the Forest Stewardship Council® (FSC®)

*European Paper Recycling Council, Monitoring Report 2018. 
**FAO data, 2005-2020

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