Use behavioural science to unlock campaign potential with Richard Shotton
The science behind what makes consumers do the things they do is truly fascinating. Our latest Mail Unleashed episode sees Richard Shotton, author of ‘The Choice Factory’ sit down with another master of behavioural science, Rory Sutherland. The pair discuss, in captivating detail, how people react to mail, what that means for marketers and, most importantly, why.
If mail is distinctive, does it become more memorable? Richard Shotton, behavioural scientist and author of ‘The Choice Factory’ and Rory Sutherland get under the skin and into the minds of consumers. They explain techniques on how brands can become more memorable and why humans behave the way they do in our latest Mail Unleashed episode.
