Making a physical impact in a digital world

People are spending more time at home, so where better to reach them? Watch to see how direct mail truly delivers when it comes to effectiveness.

Watch Sue Unerman, MediaCom’s Chief Transformation Officer and effectiveness guru, and Dan Jury from Marketreach, discuss key findings from case study-led research carried out by WARC. The research re-appraises the role of Direct Mail as a channel that drives sustained growth and ROI as part of the marketing mix.

Learn how mail is helping brands to achieve short and long-term objectives and the many creative, digital integration, and measurement possibilities it offers.

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Don’t miss out on the latest news, research and creative inspiration. We’ll let you know as soon as new guides, reports and other resources are available.

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