Making a physical impact in a digital world

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45 mins 14 secs

People are spending more time at home, so where better to reach them? Watch to see how direct mail truly delivers when it comes to effectiveness.

Watch Sue Unerman, MediaCom’s Chief Transformation Officer and effectiveness guru, and Dan Jury from Marketreach, discuss key findings from case study-led research carried out by WARC. The research re-appraises the role of Direct Mail as a channel that drives sustained growth and ROI as part of the marketing mix.

Learn how mail is helping brands to achieve short and long-term objectives and the many creative, digital integration, and measurement possibilities it offers.