Making a physical impact in a digital world

People are spending more time at home, so where better to reach them? Watch to see how direct mail truly delivers when it comes to effectiveness.

Watch Sue Unerman, MediaCom’s Chief Transformation Officer and effectiveness guru, and Dan Jury from Marketreach, discuss key findings from case study-led research carried out by WARC. The research re-appraises the role of Direct Mail as a channel that drives sustained growth and ROI as part of the marketing mix.

Learn how mail is helping brands to achieve short and long-term objectives and the many creative, digital integration, and measurement possibilities it offers.

Keep up to date

Join the thousands of subscribers experiencing the magic of mail. Get creative inspiration, latest innovations, thought leadership and free resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.