Catalogues and brochures

The original in-home shopping channel. Catalogues and brochures provide in-depth engagement and are a key step in the purchasing journey – whether that leads online or offline.

What are Catalogues and what are their advantages?

Catalogues and brochures are informative booklets that summarise and showcase your product range. They’re great for telling in-depth stories about your brand and enabling your customers to get to know your offering at a time that suits them.

Space to dwell

Engagement rates for catalogues are extremely high. Consumers are 5 times more likely to open catalogues than they are to open an email. 40% of people say they like to browse catalogues, even if they then shop online. In fact, consumers spend 1.5 times more time shopping online after receiving a physical catalogue.

Catalogues also drive people in store: 35% of people report visiting a sender’s store. With home-working set to stay, they’re a vital means for retailers to bridge the gap between the home and the high street.

94% of Catalogues are engaged with

Source: JICMAIL 2019/2020

22% of people have used discounts found in Catalogues in the last 6 months

Source: Royal Mail MarketReach, The Power of Print Catalogues, Illuminas 2017

Consumers are 5 times more likely to open a Catalogue than an email

Source: Based on the difference between email and catalogue open rates

35% of people who received a Catalogue visited the sender's store

Source: Royal Mail MarketReach, The Power of Print Catalogues, Illuminas 2017

Want to know how to produce a catalogue?

Download our practical step-by-step guide to help you produce an effective door drop campaign.

Read more

Keep up to date

Don’t miss out on the latest news, research and creative inspiration. We’ll let you know as soon as new guides, reports and other resources are available.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you about our products, services and offers that might interest you. By clicking submit below you acknowledge that we may contact you by post, telephone, email and text message. If you DO NOT want to hear from us by any or all of these means, please tick the relevant box(es) below:

We may contact you by post
we may contact you by telephone
we may contact you by email
we may contact you by SMS
We may, on occasion, still need to send you important service messages. Royal Mail Group takes your privacy and security very seriously. For more details please read our Privacy Policy.