What are Catalogues and what are their advantages?
Catalogues and brochures are informative booklets that summarise and showcase your product range. They’re great for telling in-depth stories about your brand and enabling your customers to get to know your offering at a time that suits them.
Space to dwell
Engagement rates for catalogues are extremely high. Consumers are 5 times more likely to open catalogues than they are to open an email. 40% of people say they like to browse catalogues, even if they then shop online. In fact, consumers spend 1.5 times more time shopping online after receiving a physical catalogue.
Catalogues also drive people in store: 35% of people report visiting a sender’s store. With home-working set to stay, they’re a vital means for retailers to bridge the gap between the home and the high street.