Landslide: How mail won the General Election

More engaging, more trustworthy, more impactful. Welcomed by voters of all age groups – and especially popular with young people. The continued success of mail communications surprised many ‘media experts’ during the 2024 General Election campaign. This nationally representative research investigates how and why mail topped the polls.

How can political parties get their message through to voters amid all the noise of a General Election campaign? How can they reach voters young and old – and persuade them that their party stands for the change those voters want to see?  

Not through digital media whose impact vanishes almost instantly.

But by sending voters personal mail. A physical presence that comes through their letterbox and into the heart of their home.  

That’s the lesson of the major piece of research that lies at the heart of ‘Landslide’, our new report into election communications. 

What you’ll learn:

• Election mail is trusted more than other media.
• Voters hold onto mail for longer and find it more engaging and impactful than other media.
• Mail is considered to be relevant and informative as it can be personalised down to individual constituency level.
• Voters expect mail to play a part in election campaigns, and welcome it. 

Download your free copy of ‘Landslide’ and find out how and why mail won the General Election.