How mail helps to build net promoter score

Net Promoter Score (NPS) has become an increasing focus for businesses. Learn how introducing regular mailing campaigns can transform your NPS.

Net Promoter Score (NPS) has become an increasing focus for businesses, helping them react to customer sentiment, improve brand loyalty and reduce churn. Its importance is undeniable. Your most loyal customers are your most valuable - especially during times of economic upheaval.

Learn how introducing regular mailing campaigns can transform NPS amongst your core audiences. Chaired by Mark Cripps, Marketing Consultant and Non-Executive Director, DMA, watch the webinar to:

  • Hear from Sophie Grender, Head of Business Development, Marketreach who highlights the importance of NPS
  • Learn from Charley Howell, Assistant Marketing Manager, Waitrose & Partners who discusses how Waitrose used mail to recognise and reward customers to prevent churn, increase spend and improve NPS

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