POWERED BY JICMAIL

JICMAIL (Joint Industry Committee for Mail) marks a first for mail. Set up by the DMA, IPA, ISBA, Whistl and Royal Mail, JICMAIL provides mail with the same metrics available to other channels – data that’s used by media planners to help map out campaigns. The data is captured by global market research agency Kantar TNS, using a diary that follows each piece of mail over a four-week period, across a sample size of 1,000 UK households.

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Mail Measurement
Mail Measurement

Find out the average number of people who saw each item of mail, the average number of times each item was looked at, and the amount of days mail stays in the home.

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KNOW YOUR AUDIENCE better

Discover what your audience does as a result of receiving mail. For example, did they buy something, share it with their friends and family or keep it to refer to later?

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