DRIVE BETTER RESULTS WITHOUR NEW, FREE INSIGHT ENGINE
For the first time ever, reveal the true impact of mail, tailored to your sector. Our new, free Insight Engine will show you how mail performs in terms of people reached, number of times viewed and how long it stays in the home. Plus, you can see how your audience interacts with their mail. Put it to the test and plan campaigns that deliver even better results.
Choose how you’d like to view your results:newperformance audience
JICMAIL (Joint Industry Committee for Mail) marks a first for mail. Set up by the DMA, IPA, ISBA, Whistl and Royal Mail, JICMAIL provides mail with the same metrics available to other channels – data that’s used by media planners to help map out campaigns. The data is captured by global market research agency Kantar TNS, using a diary that follows each piece of mail over a four-week period, across a sample size of 1,000 UK households.
Find out the average number of people who saw each item of mail, the average number of times each item was looked at, and the amount of days mail stays in the home.Start the engine ›
Discover what your audience does as a result of receiving mail. For example, did they buy something, share it with their friends and family or keep it to refer to later?Start the engine ›