Door drops: Expand your reach the budget-friendly way

Door drops like leaflets, flyers and brochures help businesses reach more customers and drive growth. They work efficiently and effectively, from local neighbourhoods to nationwide campaigns.

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Guide

How to create an effective Door Drop campaign

Door drop targeting lets you focus on the right audience

Door drop marketing, like leaflets, flyers and brochures can all be sent to homes as part of a door drop campaign to grow brand awareness or attract new customers.

Door drop targeting lets you focus on the right audience by considering factors like location, demographics, and distance. The goal is to make sure your message reaches the right people.

Door drops

Results that speak for themselves

Source: JICMAIL – Mail: The Super Touchpoint

2.6:1

ROI £2.60 for every £1 spent on door drops

Average cost per minute of attention for door drops

55 secs

of attention over a 28-day period on average

3.1

av interactions per door drop

30m

Take your pick of 30million UK households

75%

of door drops are engaged with

Benefits of using door drop marketing

Reach new audiences in an affordable way with door drops

Door drops are a flexible and cost-effective way to reach target audiences. Whether you want to target a specific area, or reach over 30 million addresses nationally, door drops are a targeted way to find the right people at scale.

Cost-effective and great value for money

For just £500, you can target around 7,000 homes—reaching over 71,000 homes for £5,000. Plus, door drops are often shared, meaning your message gets seen by even more people at no extra cost.

Maximise impact with precise targeting

Whether you want to focus on a specific neighborhood or a wider region, geo-targeting allows you to be seen by the right people. 65% of door drops are looked at by recipients as soon as they land on the door mat. 75% are engaged with in total.

High engagement and measurable results

65% of door drops are opened right away, and 75% are engaged with. Plus, 10% of recipients take action—whether it’s making a purchase, signing up, or learning more. Data from the JICMAIL Response Rate Tracker shows that door drops across all sectors achieve an average response rate of 0.6%.

Ideal for testing and improving ROI

They’re ideal for testing different creatives, offers, and audience segments. Run small-scale campaigns or A/B tests to see what works best, ensuring you’re getting the most out of every pound spent. Fine-tuning your approach means better targeting, higher engagement, and of course, improved return on investment (ROI).

Work with other media to boost results

Want to make an even bigger impact? Combine door drops with other media —like TV, OOH (Out of Home), or digital ads. This helps to amplify your results across all channels.

Explore other mail types

Direct mail

Partially addressed mail

Customer mail

Catalogues

Don't just take our word for it

I love that mail can take you from URL to IRL.

Nishma Patel Robb

Founder and CEO of The Glittersphere

Mail makes them feel really special, like the brand's made some effort.

Dino Myers-Lamptey

Founder of The Barber Shop

A piece of mail will be physically picked up, noticed and remain in a home... giving your brand a presence in the place most precious to your customers.

Nicky Bullard

Chief Creative Officer