Drive meaningful engagement with your audience

We understand that the goal isn't always sales, it’s about ensuring your message gets seen, earns trust and drives engagement in a way that is meaningful to your brand.
Report
Supercharge your CX with Customer Mail
Richard Shotton headshot image

 

 

"Because mail has a physicality, that means that people are going to trust the message slightly more."

Richard Shotton
Author of The Choice Factory

Why drive meaningful engagement?

How mail can help master communications

High attention medium

Recipients also pay 134 seconds of attention to direct mail over a 28-day period.

Personalise, at scale

Through Variable Data Printing (VDP) your brand can customise content based on individual recipient data. Personalisation can have a huge impact on response rates.

High engagement rates

Customer mail boasts the highest engagement rate of 99%.

Show an audience your brand values them

People are aware that it takes more time and money to send direct mail, unlike email alone. The more effort a brand puts into their message the more trustworthy it seems.

Deliver behaviour change

Mailed communications act as lasting reminders in the home, guiding decisions and encouraging smarter, more pro-social choices.

Check out these stats

99%
av engagement rate for customer mail
8 days
av length of time mail stays in the home
134
seconds of attention over a 28 day period (direct mail)
11p
av price paid per minute of recipient attention with direct mail
4.3
av interactions per direct mail item
12%
of direct mail drove a website visit