Financial service brands use mail because it is a trusted, compliant, and high-performing channel that reaches customers directly, supports regulatory obligations, and drives both acquisition and retention.
Official communications like bills, statements and contracts often need to be delivered in a way that feels formal and reliable.
Reach every household
Direct mail reaches everyone, regardless of internet access or digital skills. It ensures people aren’t left out, especially older or more vulnerable groups.
Influence behaviour change
Mail is great for 'we' messages and uniting people, many brands for example, Lloyds Bank have used it successfully change audience behaviours.
Accessible communication medium
Physical letters can be designed for readability and accessibility (large print, Braille, translations). They’re easier for some people to store, share with family members, or present as proof.
Offer a seamless customer experience
Mail smooths the customer journey, bridging digital and offline experiences. It’s a great way to introduce your brand, welcome new customers and build lasting customer relationships.
Improve customer retention
Grow brand awareness with mail by creating targeted, personalised campaigns that stand out and keep your brand top-of mind. When combined with digital tech, like QR codes or special offers, mail helps drive engagement.
