Catalogues: Connect with your audience and convert browsers into buyers

Online impressions fade quickly, but a catalogue stays, letting your audience absorb it at their own pace.

Cut-through, connect and convert browsers into buyers

Give your audience something to hold onto – printed catalogues create space for meaningful brand interaction. Catalogues and brochures are powerful tools that bring your product range to life. They don’t just inform—they tell the story of your brand in a compelling, tangible way. They allow your audience to explore and understand your offering in their own time, deepening their connection with your brand.

Catalogues and brochures

Unlock catalogue success mail

Source: Catalogues: Connecting with consumers. Converting sales.

55%
bought something they had seen in a catalogue
Illuminas Catalogue Research
76%
say catalogues give them ideas of things to buy
Illuminas Catalogue Research
53%
say they find browsing something in a printed catalogue more enjoyable than looking at a screen
Illuminas Catalogue Research
68%
say they are more likely to notice something in a catalogue sent in the post than a marketing email
Illuminas Catalogue Research

Benefits of using catalogues

The original in-home shopping channel. Catalogues and brochures provide in-depth engagement and are a key step in the purchasing journey – whether that leads online or offline.

Cut-through digital noise

Catalogues break through where digital ads blur—real, tangible, and memorable

Give your audience purchase ideas

Catalogues provide customers with ideas for purchases, sparking interest and driving engagement with your brand.

Convert browsers into buyers

From page to purchase—catalogues deliver real conversion, whether it's nudging people online or to take action.

Give your audience time to get to know your brand

Catalogues engage customers longer, giving them time to explore and connect with your brand

Perfect medium for brand building

Catalogues offer a chance to connect and captivate your audience with stunning visuals and the tactile appeal of paper.

Your audience can relax with your brand, at a time that suits them

Unlike digital ads, catalogues can wait for the perfect moment—like a morning cup of tea or a quiet break after a busy day.