Catalogues: Connect with your audience and convert browsers into buyers
Cut-through, connect and convert browsers into buyers
Give your audience something to hold onto – printed catalogues create space for meaningful brand interaction. Catalogues and brochures are powerful tools that bring your product range to life. They don’t just inform—they tell the story of your brand in a compelling, tangible way. They allow your audience to explore and understand your offering in their own time, deepening their connection with your brand.
Catalogues and brochures
Unlock catalogue success mail
Source: Catalogues: Connecting with consumers. Converting sales.
Don't just take our word for it
Not everyone is digitally engaged so the catalogue is an important part of the marketing mix to help us reach customers in ways they prefer. Catalogues tend to have a longer impact than digital marketing and are kept in the customer’s home for longer so usually deliver on the investment. They also make it easy to track performance and understand what’s working and what’s not.
The rise in online shopping and digital channels has certainly impacted the role of brochures but not necessarily in the way that many would think. “The role of the brochure has evolved from being our primary sales channel to a tool that we can use alongside our beautiful stores, social media, email and website to create a 360-degree shopping experience for our customers.
We regularly talk to customers and they tell us they look forward to receiving our mailers to sit down with a cuppa and see what new products and offers we have available. We operate in a segment where customers have seasonal needs, so they provide a shop window from the comfort of your home.
