Grow brand awareness

Building awareness means reaching more people, earning trust, and creating growth opportunities. Mail does this by delivering your brand into the hands' of your target audience, achieving memorability and attention that's distraction free.
Report
Mail: The Super Touchpoint
Mark Ritson

 

"When mail is targeted and useful it remains one of the great communication forms."

Mark Ritson
Global Brand Consultant

Why build brand awareness?

How mail builds brand awareness

Undivided attention

Mail has a huge 96% engagement rate and offers a 99% rate of undivided / solus attention. People also revisit their mail multiple times.

Stay top of mind for those not ready to buy yet

Mail can be highly targeted and personalised, using data and geotargeting you can find lookalike audiences and reach people who will be most receptive to your message.

Ignites discussions

Mail can get people talking. Did you know, mail that is discussed is 71%* more likely to prompt a purchase.

Cut-through digital noise

The physical and tactile nature of mail helps it to cut-through general advertising noise and be more memorable than other channels.

Mail stays in the home

Warm addressed mail stays in the home on average of 5 days, people revisit the mail over 4x on average.

See real results

99%
of mail is given undivided/solus attention
4.3
av interactions per direct mail item
3.1
av interactions per door drop
1.13
million - people reached through direct mail after sending 1 million items
95%
of your potential buyers aren't yet ready to buy (Ehrenberg-Bass)
8 days
av length of time direct mail stays in the home