Data is one of your most powerful strategic assets

When harnessed effectively, it drives smarter, more efficient marketing — increasing engagement, improving ROI, and delivering more personalised customer experiences. Data-led campaigns don’t just convert better; they help you attract new audiences and build lasting relationships with existing customers.
Report
Mail: The Super Touchpoint

Data-driven marketing turns insight into impact

By analysing first-party and third-party data, brands can uncover meaningful trends and behaviours across both existing and potential customers. These insights provide a deeper understanding of what your audience truly wants — and inform smarter decisions about how to reach, engage and reward them at every stage of their journey.

Smart use of data elevates campaign performance — including direct mail

First-party data allows for precise audience segmentation and offers rich insights into customer demographics, preferences and behaviours. When leveraged effectively, these insights enable marketers to craft personalised direct mail that feels relevant and timely — resulting in stronger engagement and deeper brand connection.

Growing your business with direct mail

The benefits of data-driven marketing

Improve customer retention

Data can be used to keep your customers returning, which is more effective than aquiring new customers. Did you know, increasing customer retention rates by 5% can boost profits over 25%? It’s therefore crucial to use data to build relationships with customers.
 

Learn more about how you can improve customer retention

Increase customer acquisition

You can use data to identify and target potential new customers. This can save you both money and time through less prospecting.
 

Find out how to find new customers

Data tools and software

The marketplace is awash with tools to help you get the most out of your existing data. Using these resources can allow you to append more information for more complete profiles, where the additional information is relevant and of course, compliant.
 

See more about data tools and software available

Measure marketing effectiveness 

Data helps you measure the sucess and effectiveness of your marketing campaigns, from campaign spend to Return on Marketing Investment (ROMI). These valuable insights can be used to improve future campaigns.
 

Learn more about measuring the effectiveness of your data-driven marketing

GDPR and other Data Regulations

Compliance with current data regulations is crucial to keep customer data secure. Organisations have a responsibility to protect individuals from the misuse of information about them. Data in the wrong hands might result in an individual becoming the target of identity theft and fraud, and potentially suffer other consequences as well.
 

Learn more about GDPR and other Data regulations