Strengthen relationships to keep customers coming back

Keeping customers coming back really comes down to building strong relationships. Mail works so well because it feels personal, people trust it, and it cuts through all the digital
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Rory sutherland headshot image

 

"Reviving a relationship is something that mail can be extraordinarily potent at"

Rory Sutherland 
Ogilvy UK Vice Chairman

Why focus on keeping your customers loyal?

 

See results beyond impressions

7.2:1
ROI £7.21 for every £1 spent for warm retail direct mail
3.5%
av response rate for warm retail direct mail
11p
av price paid per minute of recipient attention with direct mail
134s
direct mail achieves 134 seconds of attention over a 28-day period
99%
engagement rate for customer mail
8 days
av length of time addressed mail stays in the home

How mail keeps customers returning?

Improve your brand reputation

71% of people completely trust the mail they receive. In fact, it's the most trusted channel of 18-34 year olds.

Personalise, at scale

Use customer data to create targeted campaigns for specific groups based on demographics, behaviours, or preferences. 

Show an audience your brand values them

People are aware that it takes more time and money to send direct mail, unlike email alone. The more effort a brand puts into their message the more trustworthy it seems.

Win-back lapsed customers

Noticed some of your customers are about to leave? Or they've left already? Mail is the perfect channel to re-engage them due to its tactile nature and limited competiton. 

Upsell and cross-sell

Customers trust your brand more after their first purchase, so they’re more likely to pay attention to new offers. 

Retarget customers

The average cost of abandoned carts on UK business is £304,000. Programmatic mail, retargeting people based on website behaviour or actions can help to recover this cost.