Build trust, keep customers coming back

Brand loyalty starts with trust—but in the digital world, that’s not always easy to earn. That’s where direct mail shines.

It pays to be a trusted brand

Trust builds loyalty, brand strength, and sustainable growth—but it’s harder to earn online. Direct mail cuts through, with 71% of people saying they completely trust it. Its privacy and security give your brand an edge in customer retention.

Why mail?

Mail is trusted

Trust brings business

81% of consumers say trust matters most when choosing a brand*. It’s the bedrock of strong relationships, brand health, and long-term growth.

That’s where direct mail comes in. It builds trust like no other channel—feeling personal, secure, and private. 71% of people trust mail, more than twice as much as digital. Nearly half say important info should come by post, not email.

Want loyal, high-value customers? Trust starts with mail.

Source: Marketreach Customer Mail

71%
completely trust the mail they receive
81%
prioritise trust when choosing a brand
2x
Consumers are twice as likely to agree than disagree that they pay more attention to mail vs email
49%
agree important information should be sent by mail rather than email (vs to 19% disagree)

Direct mail: Google's secret weapon for credibility and growth

Nishma Patel Robb shares how the tactility of direct mail adds personality to digital brands like Google and builds trust with customers.