Incentives to power your campaigns
Whether you're new to mail, testing new formats, scaling up volumes, or launching a regular publication, Royal Mail’s incentives are designed to help you do more - while spending less. These schemes provide generous postage credits to support your goals. From first-time users to seasoned marketers, each incentive is tailored to encourage smarter, more cost-effective use of mail.
Explore the options below to find the right fit for your business and speak to us to unlock savings, drive engagement, and maximise your marketing impact.
First time user incentive
New to mail?
If your brand hasn’t used mail advertising in the past 24 months, Royal Mail’s First Time User incentive helps you launch with confidence. Post at least 4,000 advertising mail items or 10,000 partially addressed mail items to UK addresses and earn postage credits.
It’s a simple, cost-effective way to test mail’s impact. Credits can be applied to future campaigns, helping you scale while saving.
Get in touch to unlock value and discover the power of mail marketing
Test and innovate incentive
Try Something New. Get Rewarded.
Royal Mail’s Test and Innovate incentive rewards brands exploring new mail formats or campaign ideas. Whether you're trying fresh creative, new targeting strategies, or different formats, you can earn postage credits by posting at least 4,000 items or 10,000 for partially addressed mail.
It’s ideal for marketers looking to experiment while keeping costs down.
Speak to us about how you can unlock savings and measure impact.
Advertising growth incentive
Scale Up. Spend Less.
Grow your reach and reduce costs with Royal Mail’s Advertising Growth incentive. If you post over 150,000 Letters or 75,000 Large Letters above your historic volumes, you can earn postage credits that lower your campaign spend.
This scheme helps brands scale direct mail campaigns affordably and effectively.
Speak to us to find out how to boost engagement and maximise your return.