Improve your return on investment (ROI)

Improving ROI shows if marketing’s paying off, helps pinpoint adjusting strategies, and ensures it’s worth the investment. Mail is measurable, reduces waste and is the perfect platform for test-and-learn.
Report
Mail: The Super Touchpoint
Andrew Tindall headshot

 

 

 

 

"Mail is effectiveness cream on top of an efficiency milk."

Andrew Tindall
SVP of Global Partnerships at System1

Why aim to improve your campaign ROI?

How mail can improve ROI

High response rates

Mail boasts high response rates, with an average engagement rate of 96% and chance of commercial outcome around 33%. 

Personalisation and targeting

With the right data to segment audiences, personalised messages can reach the most likely prospects, increasing response rates.

Measurable results

With tools like response vouchers, QR codes, and custom URLs, the impact of mail campaigns can be directly measured.

Test and learn for more effective campaigns

The perfect medium for test and learn activity, you can test different mail formats, creative, envolopes etc - the options are endless.

Unleash the magic of mail

3.9:1
ROI £3.90 average for every £1 spent for cold direct mail
2.9:1
ROI £2.90 for every £1 spent on door drops
8.4%
bought something, made a payment or made a donation after receiving direct mail
33%
of mail drove commercial action (visited website, conversation or made purchase)
52%
campaigns with mail in the mix are 52% more likely to report ROI effects