Fuel growth by winning new customers

Bringing in new customers is key to brand growth, and mail does this by grabbing attention and being relevant. When paired with digital channels, it creates a powerful multiplier effect that boosts results further.
Report
Physically Irresistible

 

 

"Mail was a critical part of that journey and helped us be way more effective than our competitors who were simply using a digital channel."

Nishma Patel Robb
Founder and CEO of The Glittersphere

Why attracting new customers is key to growth

See results beyond impressions

1st
most trusted channel between 18-34 year olds
£304k
av cost of abandonded shopping carts in UK
1.13mn
people reached through direct mail after sending 1 million items
55s
av 55 seconds of attention over a 28-day period (door drop)
7p
av price paid per minute of recipient attention with door drop
134s
av 134 seconds of attention over a 28-day period (direct mail)

How mail can help attract new customers

Reach new audiences and reduce waste by targeting

Use smart market segmentation to find and reach the best prospects. By using data to create targeted campaigns based on things like age, interests, and past purchases, you can connect with the right people. 

Cut-through digital noise

The physical nature of mail stands out because it's personal and something recipients can actually hold. With less mail these days, it catches attention and makes an impact.

Test and learn for best results

A test-and-learn approach helps to learn what works by trying different things. It lets you fine-tune your direct mail to attract new customers more cost-effectively.

Build trust

Mail builds trust unlike any other media channel, feeling personal, secure, and private. 71% of people trust mail, more than twice as much as digital.

Show commitment to sustainability

Brands can demonstrate sustainability through mail by using recycled paper, soy-based inks, and more. We've done a lifecycle assessment (LCA) highligthing the full lifecycle of mail from forest to front door.

Personalise, at scale

Take your direct mail to the next level. Through Variable Data Printing (VDP) your brand can customise content, graphics, and offers based on individual recipient data. Personalisation can have a big impact on response rates.