Fuel growth by winning new customers

Mail is more than a message. It’s a moment. Physical mail commands attention, builds trust and drives response like no other channel. And, when paired with digital channels, it creates a powerful multiplier effect. If acquisition is your priority, mail should be in your media mix.
Report
Physically Irresistible

 

 

"Mail was a critical part of that journey and helped us be way more effective than our competitors who were simply using a digital channel."

Nishma Patel Robb
Founder and CEO of The Glittersphere

Why attracting new customers is key to growth

See results beyond impressions

1st
most trusted channel between 18-34 year olds
£304k
average cost of abandoned shopping carts in UK
1.13m
people reached through direct mail after sending 1 million items
55s
average 55 seconds of attention over a 28-day period (door drop)
7p
average price paid per minute of recipient attention with door drop
134s
average 134 seconds of attention over a 28-day period (direct mail)

Door drops

Door drop marketing is a powerful part of any modern marketing mix. With an average engagement rate of 83%, it's a highly effective way to reach new audiences and put your brand directly into customers' homes. 

Using sophisticated geotargeting tools, door drops can be used to target your ideal audience locally or nationally, giving you control and precision at scale.

Follow this step-by-step guide and top tips to help you get started with door drop marketing and deliver measurable results.

Get started

Woman typing on a laptop

How mail helps you win new customers

Reach the right audience

Use smart segmentation and data-driven targeting to connect with the best prospects. Build campaigns around age, interests and purchase behaviour to maximise relevance and ROI.

Cut-through digital noise

Mail stands out because it’s tangible, personal and trusted. In a world of endless screens, a physical piece of mail grabs attention and leaves a lasting impression.

Optimise with test-and-learn

Refine your direct mail approach by testing formats, offers and creative. A structured test-and-learn strategy helps you discover what works and scale acquisition cost-effectively.

Build trust that drives action

Mail builds trust unlike any other media channel - 71% of consumers saying they completely trust mail, more than twice as much as digital. Read our report The Trust Factor to see how you can develop a trust-led strategy for growth using useful, tangible insights.

Show your sustainability credentials

Demonstrate your commitment to sustainabilty with recycled paper, soy-based inks, and more. Our life cycle assessment reveals the full journey of mail - from forest to front door.

Personalise at scale

Go beyond generic and take your direct mail to the next level. With Variable Data Printing (VDP) you can tailor content, graphics and offers for each recipient. Personalisation boosts engagement and response rates.