Direct Mail
Innovation

As marketers have become even more performance-focused and brands more customer-centric, mail has continued to evolve and innovate to meet their needs.

Did you know that you can automate your direct mail, just like email? Or use programmatic mail to retarget website visitors? There are also advanced targeting options, so you can ensure that you’re reaching exactly the right people, with the right message at the right time.

Not only has the channel evolved but there’s also been transformation in ink and paper, as well as bridging online/offline technology like QR codes, voice activation and augmented reality. Have a look at our mail innovation content for some inspiration.

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Power of Physical

Download our eBook showcasing the most inspirational direct mail from around the world and see how the power of physical can help your brand connect with customers in their homes.

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The latest advancements in mail

Direct mail is evolving, quickly. Read our blogs posts on how mail is becoming more driven by digital and keep up to date with the latest trends.

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Innovative direct mail examples

Wondering why some brands stand out? Take a look at some of the most innovative direct mail case studies for inspiration.

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Testing and Innovation Offer

Test a new mail campaign and you could get up to 30% off your postage. It could be as easy as testing a new format or creative.

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