As marketers have become even more performance-focused and brands more customer-centric, mail has continued to evolve and innovate to meet their needs.
Did you know that you can automate your direct mail, just like email? Or use programmatic mail to retarget website visitors? There are also advanced targeting options, so you can ensure that you’re reaching exactly the right people, with the right message at the right time.
Not only has the channel evolved but there’s also been transformation in ink and paper, as well as bridging online/offline technology like QR codes, voice activation and augmented reality. Have a look at our mail innovation content for some inspiration.
Download our eBook showcasing the most inspirational direct mail from around the world and see how the power of physical can help your brand connect with customers in their homes.FIND OUT MORE