Never underestimate the power of simplicity.


Barclaycard wanted to acquire new Platinum card customers.


To make the pack stand-out and cut through the usual financial jargon, it contained one word "yes", making applying a foregone conclusion.

It was mailed to existing customers, pre-qualified, to upsell to the Platinum card.


Response rates increased by 36%, conversion was up by 42%.

Source: Barclaycard - DMA Award Winner Silver

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