Take a look at the views from our thought leaders

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Strategy
A marketer’s guide to direct mail in 2021
Maria Michael
Senior Marketing Manager
7 min read
Maria Michael
Effectiveness Strategy
Building marketing effectiveness during the pandemic
Sonia Danner
Senior Marketing Manager at Marketreach
8 min read
Sonia Danner
A man playing bowling
Strategy
The importance of long-term brand building amidst short-term thinking
Sonia Danner
Senior Marketing Manager at Marketreach
9 min read
Sonia Danner
A father with his son on his shoulder
Inspiration
Go beyond the screen to reframe your brand experience
James Middlehurst
Managing Director at The Gate
3 min read
James Middlehurst
A man with his kid in the forest
Inspiration Strategy
Let's get physical
Ian Maynard
Marketing and Advertising Consultant
7 min read
Ian Maynard
typing on phone
Innovation Inspiration
QR codes are far from dead, here's why brands are using them
Dan Jury
WW Senior Strategic Comms Planner at HP
8 min read
Dan Jury
London townhouses
Customer Acquisition Effectiveness
5 simple steps to a successful door drop
Sonia Danner
Senior Marketing Manager at Marketreach
7 min read
Sonia Danner
A woman reading a letter
Customer experience Strategy
How mail can support brands during COVID-19 and beyond
Eve Stansell
Planning Director at Marketreach
9 min read
Eve Stansell
a woman with her daughter
Customer Acquisition Strategy
Calling all charity fundraisers - why I wrote this and why you should read it
Amanda Griffiths
Head of Planning at Marketreach
4 min read
Amanda Griffiths
Effectiveness Strategy
Working from home? Admail always has been
Ian Gibbs
Data and Insight Director at The DMA and JICMAIL
4 min read
Ian Gibbs
Someone working on their PC while looking out the window at the sunset
Customer experience Effectiveness
Marketing, CRM and direct mail after COVID-19
Robert Rebholz
Co-founder and former Managing Director of optilyz
7 min read
Robert Rebholz
Girls taking a selfie
Customer experience Strategy
How brands can stay relevant in crisis times
Eve Stansell
Planning Director at Marketreach
3 min read
Eve Stansell