The Value of Super Touchpoint Planning

Building on JICMAIL’s well-received report Mail: The Super Touchpoint, this new report “The Value of Super Touchpoint Planning” reveals how brands can drive stronger commercial outcomes by focusing less on isolated channels and more on the quality, synchronisation and role of each touchpoint in the customer journey. 

Drawing on robust analysis from the DMA’s Effectiveness Databank, it shows how and why some touchpoints consistently outperform others, and how marketers can use this insight to build more effective plans.

Whether it’s for acquisition, retention or full‑funnel growth, “The Value of Super Touchpoint Planning” provides an industry‑endorsed framework to help you balance efficiency with effectiveness, identify under‑utilised opportunities and make better decisions across paid, owned and earned media.

What you’ll learn

• Why marketing effectiveness has stalled, and how an over‑focus on efficiency is holding brands back.
• What defines a Super Touchpoint, and the key attributes that drive stronger response, brand and business effects.
• How channel quantity, quality and synchronisation influence performance across acquisition and retention.
• How to use Super Touchpoint Evaluation Points (STEP) to assess and improve your own marketing plans
• Practical guidance to help refocus planning around effectiveness, not just short‑term efficiency

Download the free report to discover how Super Touchpoint Planning can help you build competitive advantage and make every touchpoint work harder.