Create impactful campaigns fueled by data with Boots CMO, Pete Markey
Watch Pete Markey, CMO Boots UK, talk about his personal love for direct mail and its powerful effectiveness that can inject life into your marketing mix.
This episode of Mail Unleashed features Marketer of the Year (2023), and CMO of Boots UK, Pete Markey, sitting down to talk direct mail with Rory Sutherland. It’s clear they share a passion for the medium as they discuss mail’s huge potential in the current digital world. Plus how mail’s physicality allows a unique opportunity to capture consumer attention and enhances their engagement with a brand's message.
