Mail puts the fun in insurance with Ed Birth
Selling insurance doesn't have to be about fear, and Ed Birth can tell you exactly why. Find out how creativity and physical mail build trust and cut through the noise as he shares his expertise from leading brand marketing at Hiscox with Rory Sutherland.
In a world littered with digital noise, why does a simple piece of mail still get the most attention? As Head of Brand Marketing at Hiscox, Ed Birth reveals the surprising power of humour in creativity in the insurance sector. He sits down with Rory Sutherland to discuss why humour is the antidote to selling on fear, how mail’s ‘body language’ builds trust, and why a single piece of mail can get 132 seconds of attention.
To get the full low down watch the episode on YouTube.
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