Mail's trust advantage in banking with Margaret Jobling
Mail delivers the best response rates in banking, and Margaret Jobling knows why. Discover how physical mail builds trust and drives conversions as she shares her expertise from leading marketing at NatWest with Rory Sutherland.
In a world of rising digital scams, why does a simple piece of mail reassure banking customers still? As Chief Marketing Officer at NatWest, Margaret Jobling reveals the real power of mail in financial services. She sits down in Rory Sutherland's red living room to discuss why 71% of people trust what arrives through the letterbox, how mail outperforms email for response rates, and why even Gen Z are more responsive to physical mail than you'd think.
Want to listen to Mail Unleashed? Subscribe to our podcast on Spotify or Apple for the full series.
Get a taste of the conversation above or see the full interview on Youtube.
