Mail is a ‘super touchpoint’ with Andrew Tindall
Rory Sutherland is joined by System1’s Andrew Tindall to reveal why mail is a true ‘super touchpoint’. It not only drives sales but also builds awareness and trust, with physical impact that lives on in the home.
Andrew Tindall’s data shows mail often bucks the usual trade-off: 90% of mail campaigns drive sales within six months while also building awareness, differentiation and trust, hallmarks of a ‘super touchpoint’. Physicality and attention help mail live longer in the home and grow trust, a metric increasingly linked to profit. The takeaway: pair strong creative with a tactile medium, and judge success by attentive reach, not cheap CPMs.
To get the full low down watch the episode on YouTube.
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