Why Ian Gibbs says mail earns attention that lasts
Not every impression is equal. In this episode of Mail Unleashed, Ian Gibbs joins Rory Sutherland to explain why mail elicits attention that lasts longer, gets revisited, and works harder to drive consumer action.
What makes mail different from a digital impression? Ian Gibbs joins Rory Sutherland to unpack why physical mail works to a different rhythm. From the fact that mail can stay in the home for days, to the way it supports slower, more considered decisions, he explores why the letterbox still delivers standout attention, stronger recall and impact that extends well beyond a fleeting glance.
To get the full low down watch the episode on YouTube.
Want to listen to Mail Unleashed? Subscribe to our podcast on Spotify or Apple for the full series.
