Discover how you can harness the power of trust

Use our Trust Explorer tool to find actionable insights that will help you build trust and gain a competitive edge.

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The Trust Explorer is simple to use and provides a bespoke plan to build trust

Your step-by-step guide to using the Trust Explorer

It’s simple to discover insightful strategic recommendations, based on research that will help you build your organisation’s most powerful asset: lasting trust.

  1. Tell us a little about your organisation

    Select your industry, and size.

  2. Set your objective

    Specify your organisation’s primary marketing goal.

  3. Choose your pillars and channels

    Select the optimum trust pillars and mix of media channels for your organisation and objective.

  4. Watch your trust score grow

    See the impact your chosen strategy can make – and download your trust plan.

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Why trust matters

Without trust, there could be no commerce. It’s absolutely crucial to every business relationship.

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The missing link

Until now, there’s been no scientific or objective way to determine your brand or organisation’s level of trust – or how to improve it.

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A tool to help you build trust

The Trust Explorer gives you a clear, measurable and actionable scientific metric to help you explore – and increase – your organisation’s level of trust.

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Driven by data

This tool is based on extensive and exhaustive research into what builds trust for brands and organisations.

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Learn how trust is built

Our research has shown that there are eight pillars that define what makes up trust.

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Explore the eight pillars of trust

Each of these eight pillars helps brands and organisations build trust with their customers and prospects.

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There are eight main factors that determine why consumers decide to put their trust in your brand or organisation.

1. Reliability

Reliability gives consumers confidence that the organisation with which they’re dealing with can be trusted to do what they promise, consistently.

2. Reciprocity

Trust is a two-way street: people are more likely to trust organisations when they feel trusted by them.

3. Aligned interests

Trust is strengthened by the perception that the party you’re dealing with also has your best interests at heart.

4. Stake

Trust grows when both sides involved in the interaction have something at stake and the risks they face are balanced.

5. Familiarity

Trust is helped by the sense that the consumer knows and recognises the organisation they’re dealing with.

6. Fame

When a brand or organisation is endorsed by other people the consumer trusts, it acts as social proof that the brand is worthy of their trust too.

7. Frequency of Communication

Regular communication with customers and prospects makes a brand or organisation more likely to be viewed as trustworthy.

8. Tenure

The length of someone’s relationship with a brand or organisation can help determine the level of trust they feel towards it.

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