Barclaycard

Never underestimate the power of simplicity.

Background:

Acquire new Platinum card customers.

The solution:

To make the pack stand-out and cut through the usual financial jargon, it contained one word “yes”, making applying a foregone conclusion.
Mailed to existing customers, pre-qualified, to upsell to the Platinum card.

Results:

Response rates increased by 36%, conversion was up by 42%.

Source: Barclaycard - DMA Award Winner Silver 2012

Download case study PDF

PROGRAMMATIC MAIL

Programmatic Mail is the smart new way to connect with your customers. Find out how you can increase response rates and boost your ROI.

FIND OUT MORE

More case studies

Ikea

An embroidered email sent members online to opt in for real email.

Expedia Cruise Ship Centers

Mail and Email boosted sales for a Canadian cruise company.

Hive

Hive's 'light bulb moment' was to use mail to cut through digital noise.