Catalogues: Connecting with consumers. Converting sales.

Explore how catalogues can help retailers engage with customers, adapt to changing behaviours, and convert browsers into buyers. Discover crucial insights, top brand case studies, and the power of physical browsing experiences to drive sales effectively.

Written in collaboration with Retail Week, key insights include the ability of catalogues to provide ideas for purchases, drive long-term action, offer engagement opportunities, and cut through digital noise effectively. Case studies from successful brands like The White Company, Amazon, Hotel Chocolat, and Loaf demonstrate the impact of catalogues on consumer behaviour.

What you’ll learn

• Catalogues provide customers with ideas for purchases, sparking interest and driving engagement with products and brands.
• Catalogues have a proven track record of converting browsers into buyers, with a significant percentage of customers making purchases after seeing products in catalogues.
• Catalogues drive long-term action, as customers are more likely to remember and act on products they have seen in catalogues over time.
• Catalogues offer increased opportunities for engagement, with a considerable amount of time spent by customers reading and exploring the content.
• In a digital-heavy marketing environment, catalogues stand out as physical, tangible marketing materials that are more likely to grab customers' attention compared to digital ads or emails.
• Catalogues present a valuable brand-building opportunity, allowing retailers to showcase their products in a visually appealing and engaging format.

Catalogues have a significant influence on purchase decisions, often more so than websites or TV ads, making them a powerful marketing tool.