Titan Travel’s brochure is essential in their sales process. They wanted to test whether greater personalisation would drive additional revenue.
Following customer research and data insight (collected from a database of 35 million people and using Kantar, TGI and GFK Financial Services tracker based on UK over-50s), Titan Travel identified key customer segmentation groups to frame its personalised content. 87 unique touchpoints tailored the output perfectly to each individual customer. Each reflected the attitudes and lifestages of the customer persona to create a personalised brochure that had an immediate and emotional impact.
The highly personalised brochures delivered an ROI 37:1 - an increase of 533% compared to non-personalised brochures.
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