What you'll see
- Thought pieces from marketing opinion leaders on the power of direct mail including Mark Ritson and SKY's Robin Garton
- The best and most inspirational direct mail creative and case studies from around the world
- Statistics and infographics that prove why mail is effective in the marketing mix
- The latest examples of paper, print, technology and targeting innovations
Mail engages customers and drives action
The economy is opening up and businesses are looking at how they can accelerate sales. Direct mail is proven to shape behaviour and drive action. Its unique format gives brands space to use creativity to entertain their customers and provides the perfect platform for brands to make personal in-home connections. People value receiving it, engage with it and hold on to it.
Mail complements other channels and is proven to amplify results when part of a multi-media campaign. It adds reach, increases frequency of views and converts attention into results. It’s the part of the media mix that people actually touch, keep and remember.
Download our free eBook to see what thought leaders think about direct mail and how leading brands are using the power of physical to create unforgettable campaigns that build stronger audience connections.